23 Dec 2024
New water conservation campaign empowering Tasmanians
TasWater Head of Communications and Engagement, Callan Paske, said the organisation had stepped up its water conservation campaign for the 2024-25 summer, with regular updates and new tools designed to arm Tasmanians with knowledge of their local catchments.
“There is a belief in Tasmania that we have plenty of water available, but this couldn’t be further from the truth; Hobart is the second driest capital city in the country,” Mr Paske
said.
“Our water conservation campaign has three central components – an interactive water supply page on our website, regular public updates and a new brand campaign featuring some familiar faces.
“Our website now features a Water Supply Status page, where people can get up-to date information on the water levels in their local catchments.
“Tasmanians will also be hearing more regularly from us through media outlets as we issue regular Water Watch updates and go into detail on water levels, weather and other catchment considerations.
“And, finally, to inject some fun into our message, the stars of our recent Water. It’s Tasmania’s thing campaign are back for our new Let’s Save Our Thing campaign.
“We will be seeing and hearing more from St Helens local Elke and her lovable sidekick Buddy the dog on the TV, radio and in the newspapers,” he said.
Mr Paske said with warmer weather increasing demand and climate change putting pressure on catchments, it’s more important than ever to be mindful of water use.
"As the drinking water supplier for more than 400,000 Tasmanians, TasWater has a responsibility to lead the way in keeping our community informed about the status of their local catchments and the importance of water conservation,” he said.
“By staying informed of the status of their catchments and acting accordingly, Tasmanians can help avoid restrictions and ensure sustainable water supplies throughout the summer months.”
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